Case study: Looria.com

Overview

Looria is a startup from Switzerland, with the mission to become the go-to platform when making purchase decisions.

As a startup, they move quickly and try different ideas. They needed a part-time designer to iterate on things like landing pages, slides and marketing materials.

Sometimes, it took less than 24 hours from initial discussions to delivering a complete page!

Roles

  • Design system development and maintenance
  • Prototypes
  • UX/UI design
  • Front-end development (Tailwind CSS)

The work started with components, created in Figma:

Looria Components in Figma

For some time, I built web pages for Looria with these components, in Figma as well:

Looria Screens in Figma

At some point, when the design system was mature enough, I switched to VSCode and have been creating new designs directly in code, ready for production (with Tailwind CSS):

Looria in VSCode

And of course, any proper startup needs its own T-shirts!

Looria T-shirts

Learn more about Looria